Oxydo supports Lila

博望眼镜

, the line of sunglasses and vision frames produced and distributed by the Safilo Group, confirms its social commitment by supporting Lila, the Italian association for the fight against AIDS.


Oxydo, the eyewear collection dedicated to the young and to trendsetters once again makes a tangible contribution to the social attitude that has emerged in recent months in the new communication campaign.

Through provocative and ironic images, the new campaign emphasizes an important social message aimed at underscoring the importance of preventing and fighting this terrible disease: the same message that for many years Lila has placed at the center of its own awareness-raising campaigns.

“Have protected ***” is Oxydo’s new communication headline: sunglasses are conveyed as a symbol of protection in an unusual context and become an ironic pretext for urging protected ***. Oxydo confirmed its support for the research carried out by Lila through a donation to the association and on December 1 – World AIDS Day – the Lila logo will appear beside the red ribbon, the symbol of solidarity with people affected by the virus, in the Oxydo images published in the most popular newspapers and magazines.

Oxydo also contributes to Lila visibility during the winter 2007 tour to Italy’s major clubs and bars: Oxydo and Lila will be together in the places that are most visited by young people, this important message’s main target.