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Important product placement early 2008 with De Rigo’s historical model playing a leading role.
The best-loved eyewear by the Lozza brand has been chosen by Nicolas Vaporidis, the unforgettable Luca Molinari in “Notte prima degli esami”, as an inseparable accessory in the movie “Questa notte è ancora nostra”, which promises to be a new phenomenon and is due for release March 19, 2008.
Nicolas and the other actors in the cast were unable to resist the evergreen fascination of some Lozza models: Zilo Sport will be worn by the star! The Seventies shape of the frame in black acetate is enriched by photochromic glass lenses and the metal core of the structure guarantees unique strength and flexibility.
Massimiliano Bruno, who plays Andrea, chose model SL 1807. With polarized lenses, an acetate frame and a more delicate shape, the nosepiece has a small metal plate with the name of the brand and 3 small vertical lines inside it.
The young actress Valentina Izumì was enchanted by model SL 2007! This lightweight and strong classical pilot shape in black also comes with polarized lenses and is perfect for the star’s expressive face.
This important collaboration will be supported also by promotional actions in stores: every pair of Lozza Zilo Sport purchased comes with two complimentary tickets for the movie. |
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