“Made to be famous”: a tribute to world’s great geniuses

樊城眼镜

The new multi-subject Exalt Cycle campaign by , “Made to be famous”, is dedicated to them.

Exalt Cycle’s poetic expressiveness grows every year with new stories and new personalities from cinema to sculpture and fables.

For 2008, “genius” is the focal point of a thought-provoking ironic and sparkling interpretation. A tribute to the men who have made history, who have overturned common beliefs and clichés.

Once again, they are played by the staff of VidiVici Occhiali: from the president to the managing director, from the sales manager to the production manager, from the agent to the art director. In their imitation of the geniuses they have captured their spirit and strength.
It’s no accident that Einstein, Leonardo da Vinci, Chaplin, Mozart, Dante and Cesare appear on the lenses of glasses in a subjective view that not only makes these brilliant men the main players, but also anyone who wears Exalt Cycle: the glasses are in the foreground and are the “eyes” that reveal all.

And once again the designer of the new Exalt Cycle “Made to be famous” campaign is Alessia De Montis, an eclectic artist and free spirit who expresses herself in the multiple forms of contemporary language, from photography to cinema, from advertising to art.

Irresistible photographs with a strong narrative power balanced between pathos and irony; photographs that condense the VidiVici Occhiali philosophy: creativity as the arena for experiments in imagination and beauty.

For the first time Exalt Cycle by VidiVici Occhiali will also star on the big screen. For the whole of December, a commercial with the same concept as the campaign and featuring the Country model from the Exalt Cycle Vintage Collection will appear in 400 multiplex movie theaters throughout Italy.