New Safilo advertising campaign

久治眼镜

The new images featuring the Safilo Design, Safilo Glamour and Safilo Seventh Street collections certainly won’t go unnoticed on the pages of high-circulation newspapers and in the windows of the most prestigious opticians’ stores.
The minimalist key of the refined and elegant new campaign conveys the spirit of the Safilo Design collection dedicated to a demanding target: a perfect match of style and precision, the new line of vision frames is combined with classy images.
The eyewear is the star: the new three-quarter images are tight-cropped to reveal all the details of the glasses. Perfectly in tune with the contemporary mood of the collection, they enhance the essential nature of the eyewear. For the upcoming season, the new Safilo Design collection proposes an original design of vision frames: with three very up-to-the-minute geometries and evergreen colors, the new acetate and metal models are surprising because of the sophisticated construction that plays with contemporary lines in hi-tech materials.
The glossy images for the Safilo Glamour line highlight the sophisticated mood of a collection dedicated to refined women with style. The seductive charm of the new images reflects the fascination of the new eyewear proposals, the icons of undying class which enhance the eyes of the splendid model. A fascinating new Safilo Glamour eyewear collection with a sophisticated personality and “diva” shapes embellished with Swarovski crystals in chic colors.
With color as their dominant feature, the new vision frames in the Safilo Seventh Street collection take center-place in new images that reflect a free spirit and young mood. Poetic and soft, the youthful style of the new communication campaign is guaranteed to captivate. The young models wearing the collection’s brightly colored proposals are immersed in milk, a symbol of absolute purity. Color everywhere: in the color combinations, pastel backgrounds, and on the skin like a tribal or floral inspired tattoo. In refined harmony with the inimitable design of the new eyewear.