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The first appointment on the fashion runway with the latest vision and sun collections produced by Allison was Monday, March 10 at the “Made in Italy” evening show in the Pushkin Literary Museum.
The following evening in Moscow’s business centre at “Club 59”, over a hundred guests including clients, journalists and local celebrities took part in the presentation of the latest eyewear collections with the Iceberg label, the brand under license to Allison. Background music, atmospheric lighting, posters of the latest campaign and maxi screens showing the latest fashion shows in Milan welcomed the guests on their arrival and accompanied them throughout an evening that began with an evocative eyewear fashion show in three parts: decidedly glamorous, with hyper-feminine vision and sun models, casual&business, with frames mainly for men and uni***, and a finale that fully interpreted the Iceberg spirit. |
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