|
Demenego, one of the most active and enterprising Italian companies in the eyewear sector, and FG sport, the company that handles the worldwide organization and promotion of the World Superbike Championship, have signed an international license agreement for the creation of a line of sports eyewear with the Superbike label.
Superbike (SBK to enthusiasts) is a category of racing motorbikes derived from the standard production models of the world’s major manufacturers, which are slightly modified to give competition performance. The SBK championship is the most prestigious and hard-won in the world and attracts a huge number of enthusiasts.
The Superbike eyewear by Demenego will be designed to take the sport’s specific requirements into account to guarantee vision comfort and protection, even in extreme circumstances. Design, the search for innovative materials, technological applications for the frames, and top-quality polarized lenses characterize the new collection of sun and vision models. They are dedicated to Superbike enthusiasts and to anyone who wants technical eyewear and likes a sporty look for everyday “sports”.
The first collection of Superbike eyewear will be presented at MIDO. |
|