Cecop the power of vitamin C

泰州眼镜

The decoration and merchandising leitmotif at the Cecop stand was undoubtedly the power of the Cecop vitamin: the entire area was decorated with fruit, the source of vitamin C, and visitors were offered energizing fresh orange juice in glasses with the same decoration.
During the four days of the fair, many independent opticians visited the stand to find out more about the services offered by the group; dozens of professionals who knew about Cecop but were already associated with other groups, asked for more information so that they could make a comparison with their experience of other companies.
A situation that demonstrated opticians’ need for support within a purchasing group and, in addition, how the primary importance for many of them was not just interesting discounts, but the experience and availability of a staff that listens to individual needs and an advertising agency that really specializes in marketing and communication initiatives for opticians. A characteristic that makes it unique compared to its competitors.
There was also considerable interest in its own line of exclusive frames for associate opticians. This year they were exhibited in colorful and “appetizing” showcases in line with the style of the Cecop stand.

来源：Eyesway