Bikkembergs sends new testimonial team onto field

余江眼镜

As always, the presentation of the new Bikkembergs eyewear collection by Dirk Bikkembergs is accompanied by an ad hoc advertising campaign in line with the communication strategy and the work on which the Belgian stylist has based all his creativity.
The “dream team” starring in the intense and evocative images for the 2008 Spring/Summer collection is composed of six soccer players who are known to fans throughout Europe: Alberto De La Bella, Daniel De Ridder, Marco Andreolli and Lorik Cana – the stars of the recently concluded campaign – are now joined by Logan Bailly and Pascal Bieler, goalkeeper for RC Genk and defender for Hertha BSC Berlin, respectively.
The three eyewear models produced by Allison and worn by the testimonial players are: model BK073, vision frames in acetate with the “B” logo in enameled metal on the temples, and the one-piece BK569 and BK576, in matte-effect metal and injected black, respectively, with the logo in metal.