Eyesway interviews Kenny Moscot

新沂眼镜

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“At the moment we’re looking for partners in Europe and especially in those countries where clients appear to be more receptive to our products”. The words of Kenny Moscot, the heir to one of America’s great eyewear dynasties. The meeting with Moscot inaugurated EyesWay’s series of interviews with prestigious names in the sector aimed at increasingly emphasizing the portal’s international flavor.

For everyone, New York symbolizes a cosmopolitan city and we couldn’t begin anywhere else but there. And it was in the Big Apple that one of the most fascinating business adventures began on the Lower East Side and continues to this day, four generations of eyewear designers later.

93 years after its foundation, Moscot is a leading brand in the sector, worn by stars like Johnny Depp or the famous rock singer Ryan Adams, and it is synonymous with originality and innovation.

As a real eyewear enthusiast like his grandfather, who set up the company in 1915, Kenny Moscot said: “We like to talk about our story because it is closely linked to the city that has seen its birth and growth: with our products we celebrate New York City and its unique style that is known and loved throughout the world”.

Moscot has three outlets in New York City but its products can be bought on the Internet and distributed worldwide. “Our clients” he explained to EyesWay, “are creative, eccentric and have strong personalities. They are mainly young, mostly in their twenties, and they want to express their original identity”.

Moscot receives orders from all over the world and it’s for this reason that the American company is looking at possible expansion into western Europe, primarily in Great Britain, France and Germany. That’s why he said “we’re looking for partners in Europe”.

The company is constantly evolving. “Two years ago - Kenny Moscot continued, - we decided to sell our products with a new brand and focus on our story, which still has value for the present, because it embodies the American dream, and for the future, because our considerable experience is an important basis for continuing to be successful”.

来源：Eyesway