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<p>ICEBERG, the leading brand, 1962: Giuliana Marchini Gerani discovers her love for knitwear and above all she realises that her ideas have a great future. History has proved her right and today Gilmar is a company known throughout the world. In 1970 at Cattolica,the first modern factory is inaugurated; here, they arrived in 1974 as a revolutionary idea with brightly coloured knitwear with was both sporty and trendy, Today Iceberg is real life-style, this coloured world, sporty, refined and cosmospolitan, full of personality and references, eyewear, shoes, leatherwear, watches etc, a mere glance throught the collections and advertising campaigns signed David LaChapelle. Iceberg revisited in a modern way offer a sporty look that enjoys toying with myths from world of cartoons, The Gilmar Group and Allison Spa signed a partnership for the creation and development of a new exclusive Iceberg eyewear Collection. The new Collection, entirely dedicated to eyeglasses, will be introduced at the Mido 2006, while the sunglasses Collection will debute in Paris during the Silmo next October. Creative and original, characterised by a strong mix of tradition and technology: this is the essence of the Iceberg glasses collection, The marketing of the new eyewear line in Italy and abroad will be carried out through Allison?s distribution network and also through the Iceberg brand shops.
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